Remember those games that you used to play as a kid where you’d had to match the bottom of the clown with the top of the clown? Well, BIS Publishers has taken the game to an entirely different market by applying this idea to street style photography.

The ‘Street Style Memory Game’ uses photographs of fashionistas, shot by Flemish photographer, Barbara Iweins, while walking the streets of Amsterdam during 2009. The photos are cut into two parts so that you have to match the head of the stylish individual with the rest of their immaculately clothed body.

Apparently the project started out from a small photography project of Iweins’ based on ‘unforgettable individuals in my neighbourhood.’

Check out more about the game here.

All images copyright BIS Publishers.