Author Bio

Chris Dobson

I'm a creative strategist at Imagination, a global integrated communications agency. This role puts me in the very fortunate position of being able to work with a wide range of brands from the very small to the very large, across almost every creative discipline. I'm hoping to use this blog to talk about some things that I'm passionate about - creative bravery, integration (as a mentality, not a selling point) and how brands behave and communicate.

Imagination's website

Articles By: Chris Dobson

Has the creative industry lost its bottle?

Has the creative industry lost its bottle?

With so much competition in today’s creative industry, are we guilty of pitching to win and not pitching what we feel is right?

Posted in ARTICLE | Tagged , , , | 4 Comments