Catherine Doggett – K.W.Dogget Fine Paper

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Published:  December 12, 2012
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Catherine Doggett from K.W.Dogget Fine Paper reflects on her love for paper, as well as what drew her to begin working with the medium daily.

K.W.Doggett Fine Paper is a family business, so paper’s in my blood. As a kid, I loved going into the office and drawing with all the coloured papers, making paper dolls and other fun things. Eventually I took a job in our samples department where I truly fell in love with the medium. The anticipation of what you can do with paper still excites me. I still get a buzz out of every new sampler we create.

The seismic shift towards an online world has meant a decrease in print. At first, the rise of the digital age made paper seem like it was a dinosaur (and an expensive one at that), but I think we’re coming full circle. I know I value something that is real, tactile and interacts with my senses. Print on paper can really deliver that. It certainly commands so much more attention than an email – I would never leave a letter unopened on my desk! We love our website and send out e-newsletters, but nothing gets a response like delivering a beautiful printed piece to market via our reps.

A by-product of our digital age is that everybody wants everything yesterday. Digital printing has taken over and caused the paper industry to respond with a wider range of digital substrates. In fact, we’ve just launched a digital deck of certified stocks. Almost anything is possible now with digital print and the results are so close to offset that many people wouldn’t notice the difference. Well, perhaps with the exception of some designers of course.

Ortolan promotional stationery. Printed on Rives

We sell paper but, really, we’re in the people business. Our success is based around relationships. Every day our team recommend stocks to suit a range of outcomes. We get involved as deeply as the designer requires. Generally, I’ve found that most designers know exactly what they want, but, if I could pass on any advice to a designer, it would be to trust their paper rep! Chances are we have seen a mistake before and can help you avoid the same pitfall. I also think designers shouldn’t be afraid to sell in their paper choice. Everybody is price conscious, but often paper is only around 20 percent of a total job’s value and an inferior paper choice can really devalue the rest of the job. The average person may not be able to articulate why one stock is better than the other, but I believe people can recognise quality when they see it.

When it comes down to it, paper is still highly appreciated because it offers a sense of tangible value and longevity. Paper has a sense of permanence, and offers a personal experience. After all, we learned to read, draw and write on paper, so we feel comfortable with it. I think it will be part of society for a long time to come.

kwdoggett.com.au

Thumbnail: Famous Visual Services business cards. Printed on Concept Vellum.

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