Peer Pressure: what does being ‘green’ actually mean?

Published:  April 16, 2010
Peer Pressure: what does being ‘green’ actually mean?

We need your opinion for the Peer Pressure section of our Green June issue!

These days every Tom, Harry and Larry is claiming to be environmentally responsible in their advertising, and so we want to know how far you expect this being ‘green’ to penetrate into their business, and what credentials you would expect a ‘green’ company/ product to exhibit/ include.

So the questions is:  “In advertising – what does being ‘green’ actually mean?”

Simply answer below in the comments field.

8 Responses

  1. The Dodger

    Not giving your services (as an advertiser) to companies that aren’t up to your own standards of being green… Say no to helping the smog factory – yes to the windpowered factory…

  2. Lady Scurvy

    Not as much as it should, though there are moves to justify green claims so that is something. For example – Cascade came out with their ‘Green Beer’ not too long ago, and were set on straight away to prove how green they really were – which apparently they did. Just goes to show you though, that people do want proof of ‘green’ claims to some extent – you can’t just slap a “green” symbol somewhere on your product/ packaging – people want to see the proof in the puddin’.

  3. jackson

    I think it’s pretty obvious when a company is simply trying to make money from the ‘green’ spin… It’s like a Mother posing as a “hip” parent saying something like “Did you hang in your hood with your peeps and totally own it?!”. It’s fake, and has an opposite effect. Boycott for sure. BUT on the flipside, it is just as clear when a company actually commit to the cause, covering as many sustainable processes as possible to deliver the final product, not only the elements they know will fall under the spotlight. That kind of passion and sincerity should/will always be supported.

  4. Ewelina

    looking after our environment….

  5. Moo

    I recently went through the process of trying to figure out I could make my work space ‘greener’. Turns out I needed to contribute around $3 to offset my carbon output and most off the consumable products I use are either recycled or recyclable and are actually recycled. As a business I don’t advertise the fact that I am conscience of being green. I thought of having a logo stating it but decided against it. Being green is more about doing what you can not needing a pat on the back.

  6. Pingback: What does being ‘green’ actually mean? | Bindarri Australia

  7. For me, being ‘green’ simply means putting the environment before profits.

  8. Leonie

    i agree with jackson and moo – except that if you are a sustainable business, it’s helpful for a customer to know that so that they too can make an ethical choice and support your business instead of an unenvironmentally friendly alternative.

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