A Common Equation with Wade Jeffree

Published:  July 10, 2015
Simone Murcutt

Wade Jeffree is no stranger to us. This “metal-loving vegan” currently lives in New York City where he seeks inspiration at every turn and corner and feeds his passion for socially and culturally focused projects. He recently held his first solo exhibition as well as collaborated with fellow countryman and photographer Scottie Cameron producing a photographic study of the everyday, titled A Common Equation.


By mixing the ubiquitous and the accessible, the duo attempt to rediscover and highlight the beauty of missed moments in the day to day. Each image contributes an element to the next to form image equations which contribute to the a cyclical story.

desktop caught up with Wade soon after the launch of this project and he charts this collaborative journey with us.

Let’s talk about the new collaboration and how it all happened. Were you two acquainted before the collaboration? Who approached whom first? 

Scottie and I have been friends for around a year now. We first met in NYC for drinks, as expats do. We had many friends in common and we both respected and enjoyed each other’s work, so we got along straight away. From there I looked for any way possible for us to work together. There was one instance whilst I was still at Sagmeister & Walsh, but we were still yet to nail a true collaboration.

Around three months ago I approached Scottie with a quick thought for a project, and from there it has changed trajectory to become something even greater—only through collaboration would that have happened. The resulting shift of gears has strengthened the concept and the visual output of the project.


We love the concept of highlighting missed moments in the day to day. Who came up with this concept and where did the inspiration come from?

The origins of the project were rooted in the ubiquity of everyday objects, which are all too abundant. We started the project going down one path, shooting still lifes of the objects; the images were beautiful, but we questioned their worth. It was at this juncture that we posed the question of taking the still life away from the studio context. From here we took the objects out of the studio environment and realised images that captured moments instead of scenes.


What processes did this collaboration entail and how long did it take you two to complete the project?

It’s been four months of back and forth, with the images coming to fruition in the last month! The project is ongoing and we have no thought of stopping. We aim to shoot as long as possible to make it a larger body of work, one that exemplifies the concept and its integrity. Our process is simple, really. We text and send drawings to one another as ideas, then those ideas manifest in a series with a continuous loop.


When two creative minds come together to produce something, sometimes there might be a conflict or a difference of opinions and so on. What is your advice on how to best manage these differences?

We have quite critical discussions, but they do not ever amount to frustration. Strong debate and discussion only aid in yielding a greater project. If you are comfortable, you settle. When you settle you don’t push to make things better—a true collaboration should be full of moments of critical thought that push you both past points of comfort.


And what has been your favourite part of collaborating with Scottie?

We both have a similar sense of humour, deeply rooted in Australian colloquialisms, so our chains of texts to an outsider would seem like jibberish. That said, I can comfortably say we are very down to earth/open people. This allows us to collaborate openly without judgment and criticism. A positive mindset always creates a working environment that empowers the individuals to create with an openness. I will work with people who are positive, interesting people before I work with someone who is just great at what they do. Luckily, Scottie’s photography skills are insane and he’s a sick human being!

If you work with people better than you there is no chance of not learning – It’s the best way to learn and create, and the outcome becomes better and your skills set increases.






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