Antibody flourishes in television’s renaissance

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Published:  January 16, 2014
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A good handful of 2013′s TV releases from the US had the spectacular title sequences we have come to expect, and after the bar shifted with the television series revival of Six Feet Under, Dexter and True Blood (all title sequences, interestingly, by the same studio) it may be surprising to learn that this upward swing is continued by an Australian studio, Sydney-based Antibody.

Responsible for the sequence and launch trailer for last year’s The Blacklist and the website for Agents of S.H.I.E.L.D., their latest titles work debuted a week ago with HBO’s new True Detective.

Title sequence for True Detective, by Antibody.

Title sequence for True Detective, by Antibody.

Launch trailer for The Blacklist, by Antibody.

Launch trailer for The Blacklist, by Antibody.

Website for Agents of S.H.I.E.L.D. by Antibody

Antibody also have a continuing client relationship with French gaming company, Ubisoft, developing game trailers for their releases Tom Clancy’s The Disivion, Ghost Recon and Watch Dogs.

Game trailer to Tom Clany’s The Division, by Antibody.

Game trailer to Tom Clany’s The Division, by Antibody.

Game trailer to Tom Clany’s The Division, by Antibody.

Their earlier work is known from the motion graphic activism of HungryBeast—videos that still gather audiences and shares on Youtube, counting up millions of views. And while they gain the dream briefs of major US networks like HBO and NBC, creative director Patrick Clair stresses that social issues are at the heart of what they do.

“Our studio’s work began with creating the graphics for ABC programs like The Chaser and HungryBeast,” he explains. “These days, we want to keep creating design work that engages with ethics, social issues and world events. It’s really important for us to work on projects that go beyond marketing and entertainment.”

The Stuxnet video, originally created for HungryBeast, has been recently included in MoMA’s Design and Violence exhibit (see: desktop MoMA experiments with design and violence).

Antibody’s Stuxnet video

The Stuxnet video currently has over 2 millions views on YouTube.

This diversion towards motion activism, storytelling and persuasion has been recognised by two separate giants of policy and proclamation—The White House and Bono. The latter contacted Antibody through his charity ONE Foundation to commission animations for the global TED conference, although the job came at a critical point for the studio. “I saw the briefing email from Bono’s creative director after a sneaky check of my phone in the hospital waiting room,” recalls Patrick Clair. “Obviously, we couldn’t say no… We booked some freelancers from the labour ward and our son Dominic was born a few hours later. Bono presented the work in California the next week… I’m told the presentation converted Bill Gates to the cause.”

Antibody’s work for Bono’s TED presentation.

Antibody’s work for Bono’s TED presentation.

Their upcoming projects include some local activism, too. Antibody has secured funding from Screen Australia to produce an original multi-platform documentary. OneSlashZero: Conflicts of the Digital Revolution, which will by written and directed by Antibody’s Patrick Clair. Currently in production, the project will explore the human impact of violence and technology, and is set for release in early 2015.

Clair counts his blessings. “The chance to contribute to broadcast storytelling and compelling series television, while enjoying the Australian lifestyle, is an opportunity we relish every day.”

All of Antibody’s recent work can be seen at www.antibody.tv

One Response

  1. Nice to see who the unsung heros are behind these amazing title sequences. Makes me feel a little proud that some of my favourite show’s credit were made by fellow Australians! ;)

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