Graphic Design in Fashion: marrying two brilliant disciplines

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Published:  February 11, 2015
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Words by Christie Morgan

Something I’ve noticed during my time as Editor-in-Chief and Creative Director of PITCH, is the increasing predominance of what’s been dubbed the ‘designist’ — a merging of designer and artist — and the idea that design is begging for experimentation instead of satisfying commercial function.

Designers are no longer confined to one particular discipline but rather encouraged to embrace the fusion of art and design, relishing its collaborative path. Many of these experimental designers exist, those that have recently caught the collective eye of the globe include the likes of Becka Saville, Dom Sebastian and Chris Golden; whose beautiful visions shouldn’t go unnoticed.

Chris Golden

Chris Golden

Chris Golden

The term graphic designer is somewhat embryonic; you no longer need a degree to learn how Photoshop or Illustrator works, nor do you need guidance as to what looks aesthetically pleasing. It’s already hammered into our brains, through constant exposure to a realm of pastel feeds and ‘graphically inclined teenagers’ on social media who have been nourishing us with rich visual experiences for some time now.

Bored Kids Who Draw

Bored Kids Who Draw

The relationship between design and fashion has always been an attractive one, melding the two disciplines however can either go sour or give graphic designers the room to dream bigger. A designer who works in fashion is granted the ability to create as freely and with as much dimensionality as desired, propelling the romance behind this beautiful courtship.

DomSebastian

Dom Sebastian

Dom Sebastian

Dom Sebastian

A truly great example of this sort of union is an exciting new platform called Print All Over Me (PAOM). Turning that URL experience into IRL can seem somewhat daunting, but PAOM have got it all covered. Virtually anyone can upload their design or illustration to be applied to apparel, with the opportunity to instantly develop a capsule collection of brilliantly unique clothes.

POAM editorial spread

PAOM editorial spread

I believe the fashion industry is taking a turn for the best as it strides arm in arm with the design industry. More than ever we’ve seen smaller, emerging designers, dabble into the realm of fashion and begin to reestablish what a ‘fashion label’ really is. A few great examples of designers who have translated their graphic style into a ready-to-wear brand include Sydney-based Bored Kids Who Draw, and Melbourne-based Cool Shirtz.

So why is there still a need to have distinct creative disciplines in the 21st century? I’m sure that question has been asked a million times over, yet this is exactly why we as designers need to keep evolving.

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PITCH Magazine, layout design by Christie Morgan

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PITCH Zine by Christie Morgan

PITCH Zine by Christie Morgan

http://pitchzine.com/

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