Junior profile: Holly Le

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Published:  May 14, 2015
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Holly Le solves creative problems across print, branding, environmental, typography and lettering. In 2013 she was runner-up in the agIdeas Newstar Award. In 2014, she received two Distinctions in the AGDA Australian Design Biennale Student Awards. In 2014 she also ran #tdktuesdays: The Design Kids’ weekly meet-up.

All words and images by Holly Le.

Left: Ratatat record cover

Paper Architecture

Paper Architecture exhibition identity

Paper Architecture

Paper Architecture exhibition identity

In the months since graduating, I’ve been lucky enough to pick up some freelance work for a few studios and clients. In just three days of being in the so-called ‘real world’, I learned things that I couldn’t possibly have learned in three years in the classroom. There is no room for Mr Perfectionist or Ms I Have Too Much Ego To Do That; there is a whole process that requires you to put aside all of that attitude in order to grow as a designer. Sometimes it takes a week to finalise a brand concept; sometimes you have to start in the middle of a project, and then you just need to grasp the brief and the whole concept really quickly and get in the zone.

I’m not really doing the whole ‘this is so my style’ when it comes to design. My projects are pretty diverse and therefore inspiration can come from anywhere, everywhere! Projects that give me a great deal of satisfaction are usually struck from conversations and questions: they’re either an attempt to solve an irritating problem, or the result of a funny conversation with my witty friends.

Design blogs and talks are a great source of inspiration to shape my practice and ethics. Jessica Hische taught me the importance of personal side and passion projects, and how they can fuel your design career. From Christopher Doyle’s presentation at Sex, Drugs & Helvetica last year I learned the importance of making sure that at least some part of what you do is new: “If you are saying something that feels really familiar, find a really, really different way to say it.”

holly 4

730 Days of Baking publication

730 Days of Baking publication

730 Days of Baking publication

730 Days of Baking publication

730 Days of Baking publication

hollyle.me

 

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