Keeping up with The Company You Keep

Published:  June 13, 2014
Lucy Waddington

With a recent move to a spacious new office on Smith Street, Melbourne-based The Company Keep (TCYK) have a handful of exciting projects that they’ve added to their online portfolio. With a knack for keeping things simple, playful and thoughtful, TCYK show creative restraint that is spurred by the strength of icons and glyphs. We spoke to creative director, Rhys Gorgol, about two of the studio’s latest projects.




A curated bag service with everything a mother and bub could need for an overnight stay, aspiring to prepare families for the ‘big day’ all in a single, tightly wrapped (and aesthetically pleasing) bundle. With frenzied mothers scrambling to birthing expos and fathers taking to the couch, a touch of simplicity in the baby department certainly wouldn’t go amiss. Rhys explains that, “We really wanted to capture that childlike sense of wonder and fun in this identity. It was great to work on naming as part of the project and really help shape the brand and personality as a whole. This really allowed us to build the brand from the ground up around a simple idea that could capture this sense and still communicate the essence of the business on offer. A studio is only as good as their clients, and the directors at Bundle really worked with us to push this brand into a new space.”






Hell Studios

As one of Australia’s largest and longest running commercial photography agencies, the studio required a completely refreshed brand and communications platform to reflect the changed direction of their business following its acquisition. Rhys continues to explain that, “This re-branding of an existing business – due to a change of ownership – was a great chance to touch on the businesses heritage in the photography industry whilst helping to carve out the direction forward with a new personality. It was great to work with such a strong name, and so many talented photographers, and balance the idea of the studio brand, whilst keeping the photographers they work with as the hero and always at the forefront of the communication.”






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