Elle Bentley

Published:  September 11, 2015

Good Bloke Co. Health Foods – Packaging

“Stevo the ultimate good bloke is lookin’ out for other blokes
by puttin’ out a health food line that is bloke friendly!”

The concept behind this packaging was to appeal to a middle-aged male. I approached this by using a strong “blokey” tone of voice to promote and encourage males to buy and eat health foods.



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