Ingredients as you’ve never seen them

AUTHOR:  
Published:  October 6, 2010
Alison Copley
Ingredients as you’ve never seen them
Bondkakor

Bondkakor

Chokladjitterbugg

Chokladjitterbugg

Chokladjitterbugg

Chokladjitterbugg

As part of its latest campaign promoting kitchen appliances, IKEA called upon the skills of photographer Carl Kleiner to create a little something special. The result is Hembakat är Bäst (Homemade Is Best) a 140 page coffee-table baking book which displays usual recipes in unusual ways. Each photo is styled by Evelina Bratell in a minimalist way focusing on the ingredients rather than the end products.

Wish we could get our hands on the book, but rumour has it they are only available in the kitchen section of IKEA… in Sweden. Oh well, the fantastic visuals will have to suffice!

All images copyright IKEA.

Pepparkaka

Pepparkaka

Pepparkaka

Pepparkaka

The book - Hembakat är Bäst (Homemade Is Best)

The book - Hembakat är Bäst (Homemade Is Best)

Project credits: Client: IKEA, Joel Idén; Agency: Forsman & Bodenfors; Art directors: Staffan Lamm, Christoffer Persson; Copywriter: Fredrik Jansson, Anders Hegerfors; Account director: Susanna Fagring; Account manager: Ewa Edlund; Planner: Tobias Nordström; Photographer: Carl Kleiner / Agent Bauer; Retouch: F&B Factory, Henrik Lagerberg; Stylist: Evelina Bratell

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