2012 D&AD nominees announced

AUTHOR:  
Published:  April 19, 2012
Desktop
2012 D&AD nominees announced

Gathering 192 judges (in 25 different juries) together in one place for four days, is a huge undertaking, but worth it when it involves sorting through top international design and advertising projects. The D&AD Awards are now in their 50th year of showcasing the best projects from around the world.

Nominees in ten categories have been announced so far, with more revealed later today. You can follow the announcements here. The projects are awarded as follows:

In Book: The year’s best creative work. In Book work features in the D&AD Annual.
Nomination: Work that rises above In Book standard and has the potential to win a Pencil.
Yellow Pencil:
Work that is outstanding, rather than merely brilliant, wins a Yellow Pencil.
Black Pencil: The best of the best, the ultimate award, for work that is truly groundbreaking. Only a handful of Black Pencils are awarded each year.

All projects that have been nominated in the Awards will find out tonight (19 April 2012) if they’ll be presented with a coveted pencil.

The following projects from Australia have been recognised in this year’s awards thus far (more announced soon):

 

Mobile Marketing: Mobile Campaigns & Mobile Advertising
Award: Nomination
Studio: JWT Melbourne
Client: Melbourne Writers Festival
Project name: Wi-fiction

 

 

Mobile Marketing: Writing for Mobile Marketing
Award: Nomination
Studio: JWT Melbourne
Client: Melbourne Writers Festival
Project name: Wi-fiction

 

 

Packaging Design
Award: In Book
Studio: The Collective
Client: De Bortoli
Project name: Este

 

 

Writing for Design
Award: In Book
Studio: Interbrand Sydney
Client: Steve Bland
Project name: The Great Blandini


 

Leave a Reply

Your email address will not be published. Required fields are marked *