30 Weeks: Google’s graphic design school

Published:  June 18, 2014

Would you you enrol in the best graphic design school from Google?

Despite few companies actually being founded and led by designers, the influence that designers have had on developing some of the most powerful brands globally is irrefutable. A collaboration between Google, The Cooper Union, education company Hyper Island, and globally renowned design schools Parsons, Pratt and the School of Visual Arts, has sprouted one of the most substantial design education programs to date — dubbed, 30 Weeks.

Set to begin in September, 20 designers will enrol in a 30-week program, working out of Brooklyn with the hope of turning their ideas into fully fledged, scalable businesses. Greg Pass from Cornell Tech design school explains, “It’s time for new models of education, where students learn from day one how to create value. That’s what 30 Weeks is all about.”

Focussing on consistent and innovative production, designers will partner up with engineers from New York’s The Flatiron School, who will be ready to assist with any technical issues that may occur throughout the design process. In addition, a partnership with Betaworks will help designers to polish their projects, while a Behance co-founder will impart criticism on design.


Hoping to offer an experience that is entirely unique and completely invaluable to students, Vivian Rosenthal, Founder-In-Residence at 30 Weeks and founder of augmented reality platform Snaps said to Fast Company, “Designers all come out of the program owning 100 percent of their IP, and that’s very different from a lot of other incubator programs, that’s part of the reason why the students are paying a tuition.

Thinking about the user first will lead to some exciting things. We don’t know what those are going to be; this is an experiment,” she says. “We’re not trying to claim we know what’s going to come out of this, but what we can say is that we need to start not just building for today, but building for the future.”

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Applications will be accepted until June 20. For details on the program and how to apply, please click here.


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