(Re)introducing the Jacky Winter Group

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Published:  May 9, 2013
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(Re)introducing the Jacky Winter Group

Australia’s leading home of talent for the contemporary applied arts, the Jacky Winter Group, are shaking things up with a relaunched brand, a delicious new web presence and suite of client tools. They’ve revamped the metaphorical “branches” of their agency which are now focused on six key areas. With offerings spanning multiple disciplines, this refresh represents not only a visual change, but a philosophical one, as Jacky Winter grows from being a illustration agency to something much more broad and curious.

“This has been over five years in the making. We’ve distilled all our experience into refining and diversifying our offerings and are very excited about sharing the benefits with our clients and artists.” says Jacky Winter Group director Jeremy Wortsman.

The Jacky Winter Group have been blazing trails in the contemporary commercial art world since 2007. Boasting the country’s largest roster (with more than 100 image-makers and production powerhouses), they have also amassed the broadest range of clients, locally and internationally.

“We have collaborated with Jacky Winter for the past five years. They have an exceptional roster of artists who have helped bring our ideas to life through illustration, animation and recently photography, and we greatly look forward to continuing our relationship as they enter into this new phase of their business.” says collaborator Karen Kushinsky of Clemenger BBDO Melbourne.

One of the most significant additions to the refreshed agency is  a partnership with Sarah Ewing’s SEA photography agency, founded in 2010. SEA represents two notable rosters of Australian onshore and international offshore artists, including Jesse Marlow, Nick Turpin, James Newman, Paul Torcello, Clare Plueckhahn, Michael Kai, Emma Phillips, Lara Jade and Phil Toledano.

“We are incredibly excited about this collaboration. Together, we have a unique offering and these two dynamic brands will have sensational creative benefits for our clients. We want our agency to create the best opportunities for our artists, produce the best work and work with the best people.” says Ewing.

With the arrival of SEA, Jacky Winter’s existing photographic wing, The Twitchery, will refocus on production and behind the scenes talent, representing a new breed of imagemakers, from art directors and 3D artists to stylists and set builders.

All these new elements of the business are tied together with a brand new website which has been designed and built from the ground up over the past 9 months. The site features a range of new access tools for artists and clients, as well as some wonderful little animated details and easter eggs to reward curious explorers.

Behind the new site is Patrick Campbell of That Mob who is responsible for the new design, as well as all the development with the help of Pete Brundle.

Head on over to the brand new online home here.
Learn a little more about the production here.

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