Create Awards 2015: Shortlist announcement – Identity

Published:  August 17, 2015

Now in its 11th year, the Create Design Awards celebrates the creative industry, awarding exceptional talent over a vast array of creative fields. And as you may already know, we will be announcing the shortlisted entries for each category each day. We started with the Emerging Talent category last week and today, we will unveil the shortlist for the Identity category.



Sponsored by Impact Digital, the Identity award recognises ingenious creation and/or use of brand identity across multiple mediums, adhering to a brief. 

The judges considered the concept and reason for design choices, representation of the brand in question, execution of the brief, power of communication in establishing/pushing the brand and overall aesthetic appeal.

Now let’s get to it!

TCYK_IDENTITY_Homecamp-1-LRHomecamp Identity
Studio: The Company You Keep
Client: Homecamp
“Homecamp is an online retailer and manufacturer of quality outdoor products. The brand aims to inspire Australians to explore the great outdoors one weekend at a time, in stylish comfort…”



Studio: Seesaw
Client: Junction
“Junction is a bar and restaurant situated within the Moama-Echuca district. Junction expands on the concept of meeting points, of people, rivers, past and present…”



The Executive Index Identity
Studio: Self-titled
Client: The Executive Index
“Having sold the recruitment business baring his name, the client was looking to re-enter the industry in a subtle way that would not be seen as direct competition. The Executive Index specialises in sourcing hard-to-find executives, managers…” 


Ascui & Co Architects Identity
Studio: Grosz Co.Lab
Client: Ascui & Co. Architects
“Anchored in the concept of ‘process and possibility’ the flexible identity system created for the newly renamed Ascui & Co. Architects celebrates the creative and progressive nature of the practice…”



Lendlease Rebrand
Studio: Houston Group
Client: Lendlease
“It’s been twenty years since global property and infrastructure provider Lendlease introduced their blue canopy logo. A lot has changed since then, so the time was ripe for a new identity to reflect their innovative, diverse and ever-evolving business…”


Tusk _Create Awards RGB5Tusk Conservation Awards
Studio: The Partners
Client: Tusk Trust
“We worked with the Tusk Trust, a non-profit organisation that funds conservation in Africa, to develop a brand that reflects the vision of the Trust. We created a pattern that echoes African designs…”


To see shortlisted submissions in detail, head over to
Watch this space for more shortlist announcements over the next few days.

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