AGDA Design Means Business: Creative business basics

Published:  August 28, 2015

How should you protect and commercialise your intellectual property? What strategies will best deliver a sustainable business model for your design practice? What’s the best way to form and maintain great client relationships? How can your design business harness the power of social media? These questions and more will be answered at the third instalment of AGDA’s Design Means Business event series on 14 September. Titles Creative Business Basics, this event will focus on essential topics that every design professional needs to know about.

AGDA-DMB-CreativeBB_Twitter-imagepostFeaturing presentations from four leading industry professionals, the event has been specially curated to tackle those critical questions that sit at the pointy end of businesses operating in the creative industries. With dedicated time for an in-depth Q and A session, this is a chance to put the questions you’ve always wanted to know to a panel of experts.

Jo Gilbert, Creative Business Coach – Melbourne
Topic – Great Client Relationships
Jo Gilbert is a consultant, coach, mentor and trainer. She helps creative SME’s grow, through business, financial, operational and new business development strategies and human resource, service capability and systems management.  Over eight years, she has worked closely with managers and staff of ad agencies, architects, design studios and more in Melbourne, Sydney, New Zealand and the USA. Jo shares 30+ years’ experience with leading creative and production firms and deep knowledge of both business and creative process. She lectured in advertising and communication design at RMIT and Swinburne Universities for five years and is a regular guest lecturer at The Academy of Design.

Michelle Dowdle, Sladen Legal
Topic – Protecting your IP
Michelle is a specialist that works with creative and innovative business oriented people to protect and commercialise their intellectual property in Australia and internationally.  Michelle’s areas of expertise include trade marks, copyright, patents, designs, misleading and deceptive conduct and passing off.  From start-ups and SMEs through to large organisations, Michelle has a commercial focus with extensive experience in IP protection and enforcement, licensing, manufacturing and distribution arrangements, sales transactions, research and development and IP audits.

She will be exploring intellectual property and copyright issues that are relevant to designers and design studios.  Michelle will provide a practical overview of the intellectual property that designers create and use on a daily basis.  Also, through real examples as a practising intellectual property specialist, Michelle will identify business risks relating to how copyright is owned, transferred, used and infringed and discuss how these risks directly impact on your clients.

Andrew Pegler, Andrew Pegler Media
Topic – Using LinkedIn to promote your business
Andrew Pegler specialises in concise, powerful, corporate copy that connect business with its audience. His clients include NAB, ANZ, Telstra, Rio Tinto, and a number of Victorian and Federal ministries, departments and agencies. Andrew is based in Melbourne but works with clients worldwide. His plain-English training is essential for any organisation that requires its staff to write clearly, effectively, and in plain English.

In this session Andrew takes us on a guided tour through the labyrinth of communications, sharing his knowledge on how to write thought-provoking LinkedIn posts, and how to amplify these across social media to drive new business and cement your online influence. Chances are, you’ve already noticed Andrew’s knack for translating fancy concepts and ideas into clear, accessible language – in the numerous LinkedIn posts he’s ghosted for leading industry figures.

Greg Branson, Design Business Council
Topic – Strategy for designers
Greg’s passion is the research and development of methods that improve design management and design’s role in business. In 2005 he founded the Design Business Council (DBC) to provide design management professional development for designers and design clients. Greg has travelled extensively overseas, to research the role of design in business. He is a member of the US based Design Management Institute (DMI) an organisation that conducts extensive research into design management, design practice, design strategy, design thinking and design effectiveness.

He will be speaking on how design studios need a plan to get work that fits their profile and stimulates good design; that adds value for the client and the studio.


AGDA Design Means Business: Creative Business Basics
Date – Monday, September 14
Time : 6.30pm – 8.30pm (Doors open 6pm)
Venue: Ground floor, RMIT Design Hub
Building 100, Corner Victoria and Swanston Streets, Carlton


Leave a Reply

Your email address will not be published. Required fields are marked *