2011 Brand New Awards winners

Published:  March 28, 2012
2011 Brand New Awards winners

Two Australian design studios have made the cut in UnderConsideration’s 2011 Brand New Awards. The awards are an extension of the popular blog Brand New and aim to award the best international identity projects from 2011.

Well done to Interbrand Sydney who picked up ‘Best of Show’ for its rebrand for New Theatre and an honourable mention for its rebrand for Alzheimer’s Australia, while TANK received a 4-star rating in the Logo (Professional) category for its work for Loop 8 Architects. You can view the rest of the winners here.

“We’re incredibly proud that our work for New Theatre and Alzheimer’s Australia have been recognised at this years Brand New awards. Brand New is the major global platform for debate in our industry, so to have won a Best Of Show award for New Theatre is a huge achievement,” said Mike Rigby creative director of Interbrand Australia.

The awards are judged slightly differently to most awards – the panel is made up of three designers and two clients (selected by the designers). Judges this year were: Paula Scher (Pentagram Design), Brett Wickens (partner/creative director, Ammunition LLC), Andrew Blauvelt (chief of Communications and Audience Engagement, Walker Art Center), and client of Pentagram: Karen Karp (Principal, Karp CMS), and client of Ammunition: Ellen Tave Glassman (divisional vice president, Hardlines Design, Sears Holdings Corporation).

All of the winners will be published in a book (designed, published, and distributed by UnderConsideration) and will be available digitally via an iPad app – both coming soon.

New Theatre rebrand by Interbrand

Loop 8 identity by TANK


One Response

  1. Congratulations TANK on Loop 8 and to all the remarkable designers and agencies who entered the 2011 awards.

Leave a Reply

Your email address will not be published. Required fields are marked *