Create Awards 2014: Typography shortlist has been announced

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Published:  July 31, 2014
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Now in its 10th year, the 2014 Create Design Awards is celebrating the thin line between what makes design and what design makes. And twice a week, we will be announcing the shortlisted entries for each category. Today, it’s Typography.

Sponsored by LEP Colour Printers, this year’s shortlisted entrants for the Typography category include The Creative MethodStudio EquatorDavid MortonJosh McCormackMelanie Blewonski and The Distillery.

The judges were looking for adherence to a brief, ingenuity and originality. Entrants were invited to submit in either display or text typography, the treatment of logotype or design of a typeface. Although not essential, the type may have been incorporated into advertising, point-of-sale display, editorial, corporate design and other projects.

The shortlisted entries are listed below. Head over to createawards.com.au to see the images and rationales for each entry in full.

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Studio: The Creative Method
Project: The Fone King
Client: Fone King

“The brief was to create a unique brand asset that could be used for a number of digital promotions. Fone King is a contemporary brand that appeals to a young audience, so it was our goal to create something that would be fresh and engaging to this target…”

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Studio: Studio Equator
Project: Bluetrain Typography
Client: Bluetrain

“In rebranding Bluetrain after 20 years in business, we wanted to strengthen the café’s iconic status, while still retaining the existing soul…”

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Studio: David Morton
Project: Tractatus
Client: self-initiated

“This poster was made to give a new form to Ludwig Wittgenstein’s famous philosophical piece that attempts to identify the relationship between language and reality and to define the limits of science…”

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Studio: Josh McCormack
Project: Tractatus Logico-Philosophicus
Client: self-initiated

“This poster was created as a visual and emotional response to Ludwig Wittgenstein’s Tractatus Logico-Philosophicus, which was to identify the relationship between language and reality and to define the limits of science…”

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Studio: Melanie Blewonski
Project: Not I
Client: self-initiated

“A typographic representation of the classic 1972 Samuel Beckett play ‘Not I’. It transcribes the monologue in a way that each word is written and spaced out in relation to how it was performed…”

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Studio: The Distillery
Project: Sign Painters: The Movie
Client: self-initiated

“In September 2013, a special sign painting event was held, which featured a short talk and demonstration, followed by the Australian premiere of Sign Painters – The Movie Produced by Sam Macon and Faythe Levine…”

http://createawards.com.au

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