Create Awards 2015: Adam Ferrier added to the judging panel

Published:  May 10, 2015

We’re thrilled to announce Adam Ferrier has joined the judging panel for the Create Awards 2015.

Adam Ferrier is partner and chief strategy officer of independent creative:media agency Cummins & Partners. Prior to joining Cummins & Partners, Adam founded and then sold the multi-award winning challenger agency Naked Communications in Australia.

Adam’s work has won Gold at all of the world’s leading creative shows, and in 2013 he won the Grand Prix at CommsCon, the Grand Prix at ADMA and a $10,000 WARC World Innovation Prize.  The Australian described Adam as “One of the most strategic and creative thinkers in Advertising.”


Adam is a regular panelist on the hit shows Gruen Transfer / Planet, and has a weekly national spot on Triple M radio’s drive show. His book The Advertising Effect: How to Change Behaviour was published by Oxford University Press in 2014.

What role can awards play in developing Australia’s design landscape? 

Awards are recognition and encouragement.  They are designed to reinforce good attempts at (in this case) design.  From merit awards given to school kids to Nobel Prizes, awards have been proven to be a strong motivator to keep on trying.

What can awards nights do to push the top work produced within specific industries (ie the graphic design industry), outside their immediate circle?What possibility might there be for this to influence business, industry or collaboration?

Everyone wants recognition; it’s important that graphic design awards recognise the client or business who paid for the work as much as it does the person or people who did the work. The more this is genuinely done the more effective the awards will be in promoting the industry.

How can the design profession and those working within it benefit from this kind of industry show of celebration and recognition?

At the very least it’s a nice night out, at the best it’s a chance to receive a pat on the back from your industry, which always feels nice.  

When judging work, what characterises excellence for you? 

A vert strong idea behind the aesthetic.



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