Create Awards: the Motion shortlist has been announced!

AUTHOR:  
Published:  August 13, 2014
Desktop

Now in its 10th year, the 2014 Create Design Awards is celebrating the thin line between what makes design and what design makes. And twice a week, we will be announcing the shortlisted entries for each category. Today, it’s Motion.

Sponsored by desktop, this year’s shortlisted entrants include Breeder, Vascolo / Uncut AgencyWoodwork / Uncut Agency,  Mighty Nice and Clear Design & Brand Strategy.

The judges were looking for outstanding concept, technical skill, creativity and accurate execution of the brief (where relevant). The award recognises excellence in the use of traditional and digital motion design including animation, stop motion, post-production, VFX (visual effects) and CGI.

The shortlisted entries are listed below. Head over to createawards.com.au to see the images and rationales for each entry in full.

AD2014-STILL-1

Studio: Breeder
Project: Analogue/Digital Opening Titles 2014
Client: Analogue/Digital Creative Conferences

“Analogue/Digital is an independently curated design conference fostering the growth of Australia’s creative industries. This is the third time Breeder’s been invited to create the opening titles for the event. This time, we pushed the idea of blending the real and digital to a new place…”

V01

Studio: Vascolo / Uncut Agency
Project: Pause Fest Ident 01
Client: Pause Fest

“Vascolo decided to join the new with the prehistorical in an encounter where the data transfer and the connection are almost dreamlike or surreal, to end with the most basic and primitive connection, the human contact…”

PF_WW_02

Studio: Woodwork / Uncut Agency
Project: Pause Fest Ident 02
Client: Pause Fest

“Woodwork’s animation highlights a phenomenon called colony collapse disorder, in which worker bees become disoriented and cannot find their way back. This causes entire bee colonies to collapse. ..”

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Studio: Mighty Nice
Project: Embarrassing Bodies Down Under
Client: Fox Lifestyle Channels

“It’s not often such a quirky job comes along, where the animators can really let go of any inhibitions, and phrases in client communications such as ‘sweaty patches’ & ‘discharge in genital area’ are common…”

CreateAwards_ClearDesign_Wominjeka_LoRes_01-1200x675

Studio: Clear Design & Brand Strategy
Project: Wominjeka / First Peoples Exhibition Launch TVC
Client: Bunjilaka Aboriginal Cultural Centre, Melbourne Museum

“Our task was to develop and implement a launch campaign to drive visitation to Bunjilaka, Melbourne Museum by inviting audiences to engage with their newest exhibition, First Peoples…”

http://www.createawards.com.au/

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