FosterType reveals new work in type, branding and illustration

Published:  October 14, 2014

Sydney-based type designer Dave Foster of FosterType, has a site overflowing with a haul of recent projects from stamped movie-posters to simple sans-serif type. We take a look at a mere handful of the work on offer, below. He surprised us earlier in the year by hand-lettering his tweets — showing his aptitude for casual and calligraphic typography, rendering type within small, illustrative compositions instead of mashing out the usual 140 characters.

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Stuart O’Grady Cycling

Foster created an entire visual identity, including logotype, trademark, product icons and typeface, under direction from Owen Richards. Monolithic mark-making takes the cycling brand back to the tribal beginnings of physical activity, rather than the sleek urban image that so usually exploited. The set of italicised glyphs seem to be urged by motion or force, with a desire to accelerate.

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Marr Sans

Designed with Paul Barnes for Commercial Type, comes a grotesque font inspired by a typeface from the 1870s that was discovered within the work of James Marr & Co. (successors to academics and astronomers, Alexander Wilson & Sons) in Edinburgh. It has been created for use across a “wide range of applications”, structurally simplified with an emphasis on neat legibility.

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Son of a Gun

Foster created a teaser and theatrical poster pair for Australian film, Son of a Gun, under the direction of Mark Gowing. A commentary on outback aesthetics, the condensed typeface echoes worn cattle branding, faded hand-painted signage and dusty labels on aged packaging.


Australian Alphabet

Foster’s playful pictographic alphabet was originally designed as black and white line art for a previous publishing project for Jacky Winter, called Around Australia. With a completely hand drawn and lettered cover, the book contains activities for kids, all of which are made by the roster of artists at The Jacky Winter Group. The accompanying poster verges on the edge of illustration and typography, merrily merging the two.



An understated logotype was commissioned by recently launched second-hand online retailer, Twice. The brand concept is a simple one, a shopping destination for premium pre-loved fashion items, with an uncomplicated typeface to match — the products speak for themselves, while careful swashes and sinuous curves of the feminine logotype welcome customers with a warm humility.


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