Gold Coast Nostalgia Catalogued in Golden Sans Project

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Published:  September 4, 2013
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Gold Coast Nostalgia Catalogued in Golden Sans Project

A few weeks ago, we reported on Andrew Suggit’s, Golden Sans project, which at that time was an Instagram feed that acted as a catalogue of the Gold Coast’s type based signage, the suburban-utopian scripts and friendly slabs mainly captured on the hundreds of local hotels, motels, and shopfronts. Instagram was initially a perfect medium for the project – the vintage filters doubling the nostalgia and trend appeal of the vintage type.

Suggit has taken the project one step further, however, by creating an online archive of his photographs, which he says has “quickly developed into a full image-based research project documenting residential and urban type, which has forged the identity of the Gold Coast.”

He has catalogued his collection into alphabetical order, and with over 900 photographs he is diligently uploading a new letter every week. He is currently up to E, and already the collection is shaping up as a significant resource and a worthy addition to Australia’s small (but growing) documentation and archiving of its precious graphic design heritage.

“This is not the glitter strip, but the suburbs,” explains Suggit. “Type which has stood the test of time, type which has forged the identity of the Gold Coast and is eternally etched into the memories of anyone who has called the Gold Coast home.”

goldensans.com.au

 

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