Here’s every project that won a Gold Lion in the Design category at the 2016 Cannes Lions

Published:  June 29, 2016

The 2016 edition of the Cannes Lions International Festival of Creativity has come to a close. Here are all the projects that picked up Gold Lions in the Design category.

Dentsu Tokyo, and Japanese work in general, stood out in the Design category, while Ogilvy & Mather Bangkok enjoyed multiple Gold-winning projects. Coming home to Australia is a solitary Gold Lion in the Design category, for Interbrand Sydney’s sculptural typography work for Sydney Opera House.

The creme de la creme of the Design Lions, winning the Grand Prix, was awarded to Dentsu Tokyo for Panasonic’s Life is Electric’, submitted into the Brand Collateral subcategory. So we’ll start with that:


In Typography (brand, corporate and other communication design) a Gold Lion was awarded for ‘Shifting Perspectives’ for Sydney Opera House by Interbrand Australia Sydney. (The entry also picked up a Bronze Lion in the Rebrand/Refresh subcategory.)



In the Illustration (Digital) subcategory, Germany’s Jung von Matt won a Gold Lion for ‘Falter/Inferno’ for Falter Newspaper. The work featured as an interactive website and film.

Falter Inferno Falter Inferno Falter Inferno


Over in the Illustration (Brand Environment & Experience Design) subcategory, Ogilvy & Mather Bangkok won a Gold Lion for ‘Artquarium’ for paper company Papawin Co.


Artquarium Artquarium

RPA Santa Monica and Honda won the single Gold Lion awarded in Motion Graphics Design & Animation, for ‘Paper’.


CAA Marketing in LA won a Gold Lion in Video/Moving Images for ‘Out There’ for Canada Goose’s outdoor apparel.


The Tokyo-based Party found its way to a Gold Lion in the Wayfinding & Signage subcategory for its work for Terminal 3 of Narita International Airport.


Three executions in Kamoi Kakoshi’s masking tape campaign by Iyama Design in Tokyo won Gold Lions (Campaign) in the Spatial Brand Installation & Experience subcategory.

Masking Tape 3 Masking Tape 2 Masking Tape 1


Also in the Spatial Brand Installation & Experience subcategory, Leo Burnett Chicago’s ‘Van Gogh BNB’ for Art Institute of Chicago won a Gold Lion.

Van Gogh BNB 1 Van Gogh BNB 2 Van Gogh BNB 3


Dentsu Tokyo scored a Gold Lion in Photography/Curation of Images for its work on the World Table Tennis Championships for TV Tokyo.

TV Tokyo Table Tennis 1 TV Tokyo Table Tennis 1 TV Tokyo Table Tennis 1


In France, McDonald’s ‘Originals’ was recognised in the Comprehensive Range subcategory with TBWA\Paris.

McDonalds originals


IBM and Ogilvy & Mather New York won a Gold Lion in the Data Visualisation subcategory for ‘Art with Watson’.

IBM Art with Watson 1 IBM Art with Watson 2 IBM Art with Watson 3


In the Posters subcategory, TWBA\Hakuhodo in Japan picked up a Gold Lion for its ‘Surgeon Tryouts’ work for Kurashiki Central Hospital’s recruitment campaign.


Digital Installations & Events, Polish firm Pangenerator’s ‘Quantum of Peace’ work for Warsaw Rising Museum was awarded a Gold Lion.


Also in Digital Installations & Events, Intel in-house team won a Gold Lion for its ‘Lady Gaga + Intel Performance’ at the Grammy Awards that used projection mapping and other tech wizardry.

Gaga Intel Grammy 1 Gaga Intel Grammy 2 Gaga Intel Grammy 3


A third Gold Lion was awarded in Digital Installations & Events, going to McCann New York’s ‘Field Trip to Mars’ for Lockheed Martin.


In Retail (Temporary and Pop-Up Environment & Experience Design), Ogilvy & Mather Bangkok’s confronting ‘Behind the Leather’ campaign for PETA Asia won a Gold Lion.

Peta 1 Peta 2 Peta 3


Fred & Farid Paris won a Gold Lion for ‘Ma place est dans la salle’ for French arts body Prodiss, in the subcategory of Point of Sale, Consumer Touchpoints & In-store Collateral.


A Gold Lion in Sound Design was awarded to Listen New York and Microsoft for ‘Delqa’.


Finally, in the Design category’s Copywriting subcategory, five executions from Grey London’s work for the Tate’s ‘500 Years of Stories’ were awarded a Gold Lion (Campaign).

Tate 1 Tate 2 Tate 3




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