Honest, boring, default, robust: Times New Roman lives on

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Published:  June 6, 2014
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Default, legible, serif, boring, open, English, robust, honest, classic, gentleman, proud: so begins the third of a series called Unquiet Minds from Grey London, Betsy Works and Phil Lind, this episode a short film on one of the most recognised typefaces that is used and abused globally: Times New Roman. The collection of videos aim to “to celebrate the cultural impact The Times has had on Britain and the world,” through the exploration of significant typography, photojournalism, writing style and design introduced by the ubiquitous newspaper.

This three minute glimpse into the Times New Roman story offers a charming and accessible perspective on the influence that type has had within the realms of media and publication as well as across society. Assigning all-too-human traits to the serifed favourite (although often by default), Times New Roman retains an identity that is stern, stoic and, perhaps through its overuse, anonymous.

Translated for the needs of digital media, the typeface has undergone many facelifts. From Times Ten, Times Eighteen, to Times Millennium and Times Classic, continuous reinvention and constant presence across platforms of publication has found it rest, for a moment, at Times Modern, redesigned by Neville Brody in 2006.

http://www.foreverunquiet.co.uk

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