Interactive Cinema

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Published:  March 3, 2010
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Interactive Cinema

Agency Jung von Matt, Berlin, have released an ad for a film where viewers are able take part in the plot by communicating with the protagonist via specially created software that allows dialogue to occur via voice recognition.

Confused? Here’s how it works; upon entering the cinema, each audience member is invited to send their number in to a database, and during the movie the database randomly selects one of the numbers and gives it a call. Then through voice recognition, a dialogue between the on screen character and the audience member takes place. Think of it as a film version of a choose your own adventure book, just a little bit creepier, plus there are a room full of strangers helping you make decisions.

The ad was released in Germany last month, and there is currently no word as to if or when it will hit Australian shores.

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