K.W.Doggett heads south for its 2012 calendar

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Published:  December 7, 2011
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K.W.Doggett heads south for its 2012 calendar

For the first time in 25 years, K.W.Doggett Fine Paper has called on emerging talent from South Australia to work on its annual calendar.

Following on from this year’s ‘dog-related phrases’ brief, the theme for 2012 is witty ‘Doggie’ magazine titles… Rolling Stone has become Rolling Bone, Vogue has become Dogue. Students from the University of South Australia’s (UniSA) matchstudio graduate diploma/master of visual art and design course, responded to the open brief, chose the concept and designed the entire calendar (while mentored by Jane Andrew, studio director of matchstudio and David Blaiklock from UniSA).

Catherine Doggett, national marketing manager at K.W.Doggett has worked on the student calendar for five years. “Just like UniSA, we also think it’s important for students to gain some commercial experience before they leave University. As a family business, we love working with young talent. One of the most encouraging things about this process is seeing the students creativity develop and getting them involved with the entire job, from initial brief right through to the press check,” said Doggett.

Featured students include Philippa Kruger, Candice Papagiannis, King Qui, Darrel Tembak, Fanglei Liu, Tania Erzinger, Gabriella Player, Davide Cavuoto, Alexander Timonin, Leilani Every and Ryan Turner. The calendar is printed on HannoArt Silk A2+ 200gsm and Envirocare 100% recycled 250gsm for the inside pages, and Envirocare 100% recycled 300gsm for the cover. The printing and binding was done by Finsbury Green in South Australia.

The calendars will be hand-delivered to K.W.Doggett’s clients throughout December.

All images copyright K.W.Doggett.

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