The final instalment: looking towards the future of the design industry

Published:  November 18, 2015

Change is coming; that’s why the final instalment of AGDA’s Design Means Business event series will take a deeper look into the future of the design industry.

Under the influence of external forces including technology, culture, media and commerce, the design industry is staring down the barrel of a shifting landscape as the tectonic plates that hold its foundations are forced to move with the times.



Titled Design Shift, the event, to be held on 25 Nov at the RMIT Design Hub, will feature four experts from the vanguard of design, strategy, education, user experience design and business, who will share their views on the future of the design industry.


The speakers include Thick’s Liisa Vurma who will be speaking on how to take a more holistic approach to designing and how to stay true to the core reasons designers exist; Sérgio Brodsky, strategy director at Starcom Mediavest Group, Melbourne, will touch on brand utility and the advertising industry; Bridgette Engeler Newbury who will give deeper insights on the challenges industry practitioners are expected to face in the near future; and lastly, FutureBrand’s CEO Richard Curtis will share his firsthand experiences across a range of clients, sectors and regions in order to help shed light on what changes might be here to stay and what to expect in the coming years.

With dedicated time for an in-depth Q&A session, this is a chance to join in a stimulating discussion about the impacts facing today’s design industry and how we can gear up for change.


AGDA Design Means Business – Design Shift

Date: Wednesday 21st October
Time: 6.30pm – 8.30pm (Doors open 6pm)
Venue: Ground floor, RMIT Design Hub
Building 100, Corner Victoria and Swanston Streets, Carlton
Tickets: Students $25, AGDA Members $35, Public $55


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