ManvsMachine slick new work for Nike’s ‘Air Superiority’

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Published:  January 30, 2014
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ManvsMachine slick new work for Nike’s ‘Air Superiority’

The multi-massive-award-winning UK studio ManvsMachine has added another slick Nike project to its archive of big brand work for the release of the latest range of the Air Max 90.

The ’Air Superiority’ campaign needed to deliver over motion, still and retail, and focus on the technological changes seen in the shoe design.

ManvsMachine’s Nike ‘Air Superiority’ campaign film stills.

“The 2014 collection sees Air + Lunar + Flyknit technologies combined for the first time,” explained the studio. “…we wanted to develop a distinctive ‘fractured-flow’ edit style that would allow us to feature multiple textural worlds inspired by these key features.”

ManvsMachine’s Nike ‘Air Superiority’ retail campaign, with Hotel Creative.

The studio worked with Echolab for audio and Hotel Creative for retail design.

manvsmachine.co.uk

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