Meet the Create Awards judges for 2014

Published:  March 18, 2014

The judging process for the Create Awards 2014 has undergone a little restructuring, responding to the number of entries that have been received in the last couple of years, and to provide more exposure of the work to stages of expert opinion.

This year we have introduced a shortlisting panel, who will assist the editor in the very first stages of judging, sorting work and providing an initial overview of the entries, preparing them for the awards judging panel. This is also an excellent opportunity for industry representatives to constantly review and give feedback on the category structuring and judging criteria—that they are providing the best opportunity according to the needs of the designers.

The two designers invited to be a part of this year’s shortlisting panel are Luke Brown and Simone Elder.

Luke Brown is a Melbourne=based graphic designer and art director known for his SOYA success, his creative involvement with Higher Arc art journal and design work within the music industry. His projects often lie in the intersection of art direction, graphic design and custom typography, much of it distinguished by its youthful exuberance and iconoclastic aesthetic. With his studio projects spanning editorial, branding, publication and exhibition work, his involvement with design education and experience at some of Melbourne’s top design studios, Luke has both a contemporary print and digital savvy that made him a top choice for the shortlisting panel.

Simone Elder is a co-founder and creative director of Ortolan, a Melbourne based studio established with Chloe Quigley and Kat Macleod in 2006. The Ortolan studio, while small, is internationally recognised for its colourful, sophisticated work in branding, fashion, the arts and architecture, often portraying a quiet confidence with subtle elegance. Simone oversees the design strategy and creative direction of the studio’s projects and specialises in art direction. She studied graphic design at Swinburne University of Technology and has worked in internationally and interstate before settling back in her hometown Melbourne.

In June, we have the second stage of judging come through, the traditional award panel. We have been careful to make sure there is a range of experience, perspective and specialties with this panel, so as to provide as much differing opinion and critique over the entered work as possible. The four designers invited to be a part of the awards panel this year are Andrew Ashton, Michaela Webb, Anita Ryley and Che Douglas.

At this stage, Andrew Ashton must hardly require an introduction. Involved in AGDA and the AGI, speaker at scores of events, educator, judge many times over, we could forget that Andrew is also a practising graphic designer with his own studio. He founded Studio Pip and Co, (now Work Art Life) in 2003, with clients that include the Australian Chamber Orchestra, Australian Paper, Chamber Music Australia, Melbourne Fringe Festival, Moonlight Cinema and Spicers Paper. But his design practice goes beyond client work, producing an array of studio publications and paper products, or initiating community engagement through design. He enjoys the process of using creative communication as an instrument to effect change, working against the tide of an international design style, displaying his commitment to exploring and defining a contemporary Australian approach to communications and creative expression.

Michaela Webb is renown as one of Austalia’s leading designers, having first practiced in London, (where her experience included working at renowned brand agency Wolff Olins) the upon settling in Melbourne, establishing the incredible Studio Round in 2003. Since then, she has been responsible for creative direction, design strategy development and art direction of the studio’s projects, many of them Australia’s biggest art instutions, including the National Gallery of Victoria, Bendigo Art Gallery, State Library of Victoria, Anna Schwartz Gallery, National Trust, Art Exhibitions Australia and Devonport Regional Gallery. From 2006-2009 Michaela was co-President of the Australian Graphic Design Association (AGDA) of Victoria and a member of the Design Victoria Advisory Board to State Government.

Originally from the Adelaide Hills, Che Douglas moved to Melbourne to study Graphic Design at RMIT after gaining his degree in Communication Design. He worked at the Slattery Media Group for three years, leaving in late 2006 to start Beyond the Pixels (now BTP). Che stands apart with his passionate belief that there is no such thing as ‘too much thinking before doing’, and that precise, clear communication systems in design are essential in the creating of value for his client’s products and services. This emphasis on thoughtful design within the digital realm made him a valuable addition to the awards panel.

Anita Ryley is the creative director and partner at the Melbourne-based Seesaw studio. Aside from her studio work, Anita is heavily involved in Australia’s creative and design industries, dedicated to often appearing in panels or weighing in passionately on industry issues. She is the current Vice President of the Australian Graphic Design Association (AGDA) Victorian council, a role designers are voted into, but partake in voluntarily, and has judged the Fairfax Employment Marketing Awards and Brisbane Advertising and Design Club awards.

The Create Design Awards are now accepting entries until the 22nd April. Download the entry kit and enter now.

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