New Parisian magazine on the trail of artistic adolescence

Published:  April 13, 2015

L’Incroyable (The Incredible) is a new magazine from Paris, packed with bold visual ideas and a tongue-in-cheek sensibility. In an industry that often preferences a feast of bite-sized chunks instead of a meal, the magazine’s concept is equally interesting: each issue of L’Incroyable, published annually, profiles a single personality in their adolescence, tracking the journey of the subject’s youth to eventual fame.


For the magazine’s debut, editor Clotilde Viannay profiles 88-year-old bohemian icon Juliette Gréco. After Gréco’s mother left for Indochina in 1946, she moved to Saint-Germain-des-Prés in Paris, where she fell in with luminaries like Jean-Paul Sartre, Boris Vian, Miles Davis and Jean Cocteau. This landed her the nickname, ‘The Muse of Existentialism’.

L’Incroyable’s profile of her adolescence is filled with fantastic details, from the Zoot Suit sporting cartoons, to cut-out patterns indebted to Matisse:

“We’re in 1945, the Liberation, our heroes have between fifteen and twenty years. They are called the existentialists, the zoot, the cave or the cave of rats. They are young, beautiful, intellectual, without a penny, artists, sometimes clueless, listen to jazz, dance bebop, like philosophy, poetry and literature, drink a lot of alcohol, smoke cigarettes, do hardly eat and are perpetually in love. They live the night to the rhythm of bats live in a village in the heart of Paris Saint-Germain-des-Prés.”

The publication’s art direction and design comes from Raphaël Garnier, and features a clash of sharp shapes, modern typography that experiments with form and size, and a palette that straddles the line between a 50s homage and on-trend awareness. The supporting website takes Garnier’s graphic elements and pastes them down the page, with imagery from the publication rotating as you scroll.



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