‘Generate Design’ program grants $100,000 to graphic designers

Published:  February 21, 2014

The news of a new federally-funded business strategy and mentoring program that will invest $100,000 in the growth and development of the Australian graphic design industry was announced today.

The Generate Design program will support graphic designers who are seeking to create or innovate their own business, or those in start-ups or small to medium-size agencies with plans for growth and innovation.

An initiative of Creative Partnerships Australia in partnership with the Creative Industries Innovation Centre (CIIC) and the Australian Graphic Design Association (AGDA), the program targets individuals and agencies which are at a critical transformation point. Via workshops and mentoring, the program will assist those planning to either improve or change in order to grow, change delivery systems and methodologies, or sell services and/or products into new markets, both locally and internationally.

“New research by the CIIC values Australia’s creative industries at almost $33 billion (see: desktop Survey on creatives: What are we worth?) and we are delighted to invest in the innovation and long-term development of the graphic design sector as an important part of the creative industries,” explained Fiona Menzies, Creative Partnerships Australia CEO.

Generate Design will reach up to 240 graphic designers around Australia through business module workshops, culminating in Creative Partnerships Australia granting a total of $100,000 to the 10 most outstanding enterprise plans presented by participants.

Working closely with AGDA, the CIIC has een able to dedicate spending to where design businesses need it most. “Through our detailed consultation with both organisations, AGDA has used its knowledge and experience in the industry to help shape this unique opportunity for dedicated designers to take the next step to create, expand or innovate their current business model,” reported Liz Grant, AGDA National Board Director.

Applications are now open to attend the business workshop component of the program in major capital cities throughout Australia, and participants will be chosen based on selection criteria.


Image: Gary Emery’s concepts for new Australiuan bank notes

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