New work from Madrid’s Serial Cut™

Published:  April 6, 2015

Madrid image makers Serial Cut™ have launched a new website displaying a score of new works, plus a look into their creative process. Since 1999 the Spanish studio has been blending digital and tactile elements, real photography and CGI to create surreal, 3D multidisciplinary art-directed solutions in advertising.



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The new site features behind-the-scenes videos of the studio’s client work, including projects for Samsung, wireless speaker company Sonos, and Bankia — a Spanish bank that commissioned Serial Cut™ to create a tribute image to the brands who have used the bank’s services over the past 50 years (see below).

The videos show interesting and bizarre collections of objects — hard and soft, textured and plain materials — and move through the physical processes and design decisions that inform Serial Cut’s™ experimental, colourful still life images.

All images and videos by Serial Cut™



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