Reinventing Japanese fireworks with a minimalist spark

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Published:  August 12, 2014
Lucy Waddington

At the ready like a ‘pick and mix’ candy display, children can grab colourful bunches of fireworks by the handful in Japan. With enormous assorted packages doting fluorescent graphics and blaring text, each bundle seems to writhe with excited anticipation. Cheap and cheerful, fireworks are a festival feature and summer favourite. Creative director, Yu Yamada from We Are Method, stripped the illuminated novelty of its usual wrap with a playful project called fireworks.

Instead, the ‘fire flowers’ (a translation of the Japanese word, hanabi) mimic paintbrushes that have been carefully dipped in bold and metallic paints. Each stick is striped with layers of colour, housed in a translucent sheath of what appears to be traditional washi paper (some of you may be familiar with the Japanese tape craze of the same origin).

Yamada hoped that by selling fireworks individually, consumers could make a more personalised and considered decision that would lead to further enjoyment. Encouraging each one to be savoured, or to decide “which sparkler would be best saved for last”, the artisanal offering insists, “You are designing your very own special fireworks display.”

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http://wearemethod.com/

http://enjoyfireworks.jp/

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