Snapchat rebrands and ventures into product design with Spectacles

Published:  September 28, 2016

Snapchat rebrands to Snap Inc and introduces Spectacles, a pair of sunglasses that record videos and connects to the app on your phone.

Snapchat, the $22-billion messaging app company, has announced it is now known as Snap Inc.

The rebranding signals the company’s wider endeavours which now include its two products: Snapchat (the application retains its name) and Spectacles, a pair of sunglasses that have a built-in camera that records videos in a circular format with a 115-degree field of view. Spectacles is the company’s first foray into product design.

The sunglasses syncs with the app via Bluetooth or Wifi to let users create and save video clips by tapping on the top left of the frames. Priced at $129.99, the glasses will start rolling out in the coming months in three colours – in coral, teal and black – and are “capable of storing a day’s worth of Snaps on a single charge,” according to the company.

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