Some new work from Voice featuring wine, art and coffee

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Published:  December 12, 2014
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As the year rolls to a close, Adelaide-based studio Voice have released a collection of their latest work. With award-winning coffee packaging, unique wine labels and a festival identity with two faces to show, it’s safe to say the studio are in need of a New Years break. We got in touch with Voice’s own Anthony de Leo, beginning with the difficulties of moving a century-old brand into a new market.

d’Arenberg Wines

At the ripe old age of 100, d’Arenberg turned to Voice needing to revitalise its three most popular ranges of wines. Working with the iconic red stripe that has become a trademark of sorts, Voice evolved The Originals range, The Artisans, and the top-shelf Icons, to reflect a sense of renewed prestige and personality. The studio managed to advance the d’Arenberg brand by refining the logo and ensuring that the red stripe was the most distinctive and memorable element, to accompany an advertising campaign that has recently been launched nationally. The Artisans range for d’Arenberg was judged to be outstanding by the Australian Design Beinnale jury, receiving a Distinction in Packaging.

“Compared to the other wines in their portfolio, The Artisans are louder, more fragrant and varietally distinct to express the soil and growing conditions of each vineyard,” which is why they carry one of nine stamps — not only bringing narrative to the production, but also visualising the character of every flavour. As the wines themselves have been hand crafted, so have the new labels. Using cut paper, Voice created an artistic interpretation for each of the wine names, which were then screenprinted, and digitally recreated on each label. On the other hand, “In revitalising the Icons range – the epitome of d’Arenberg’s wines – a strong focus on tradition was paramount. The execution is classic yet contemporary, with a focus on tasteful embellishments. And, of course, the red stripe.”

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Adelaide Festival of Arts

Voice were commissioned to create and art direct the branding for the 30th Adelaide Festival of Arts — as a nod to the very first festival, the studio were briefed to create an interpretation of the iconic ‘double A’ poster from 1960, which also needed to be adapted for the Adelaide Writers’ Week identity. “After months of feverish work, the branding and much anticipated program was launched in October at the Adelaide Oval. It’s an honour to be a part of the prestigious history of the Adelaide Festival.” Using the ‘double A’ established 30 years ago as a skeletal starting point, the new direction “explores this form in a contemporary manner whilst drawing inspiration from [...] stage lighting.”

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Rio Coffee Single Origin

Continuing their success from previous years at the international Pentawards, — the only international awards program exclusively devoted to packaging design in all forms — Voice received a silver Pentaward for their Rio Coffee Single Origin packaging range. As global foragers of the premium Rio coffee bean, it was “only fitting then, that the packaging should convey the same excitement and enthusiasm with which the beans have been sourced and locally roasted. Each box is adorned with captivating imagery of its homeland, telling a vivid tale of the landscape, people, coffee production and, of course, enjoyment.” The studio describe each box as being adorned with “heavily stylised, narrative-based imagery and bold colour palettes,” with a focus on the “landscapes, people and textiles unique to each region.”

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http://voicedesign.net/

 

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