Spicers Paper rebrands as Spicers

Published:  May 18, 2012
Spicers Paper rebrands as Spicers

PaperlinX has announced that from 1 June 2012 its three brands Spicers Paper, Dalton and iMedia will all be known collectively as Spicers.

The decision was made as a ‘practical response’ to unifying the brand globally, aligning with similar ventures being undertaken in New Zealand, USA, Canada and Asia. “The new logo [pictured] embodies partnership and diversification,” said Edward Stephenson, marketing manager at Spicers. “Our spirit of collaboration is evident in the symbol, where the two mirrored forms unite around a subtle ‘S’. Our diverse business streams are represented by the flowing forms that stem from a common centre point. This really is a brand reflecting our aspirations as a business and for our industry in general,” said Edward.

Spicers will continue to offer a broad range of business streams including commercial print products, sign and display, label and packaging materials, industrial packaging, graphic supplies and logistic services.

One Response

  1. Design Police

    This is so bad, and so tired, it’s not funny. There is no spirit of collaboration in the symbol. Only a spirit of 1990s laziness. It looks like they sell air-conditioners. “Spicers Cool-Air, reverse cycle, energy efficient and quiet air conditioners for hot Australian summers”.

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