Stars snub social media for charity

Published:  November 30, 2010
Stars snub social media for charity

Kim Kardashian is dead… at least as far as her social media stalkers are concerned.

The socialite officially logged off Facebook and Twitter this week, swearing not to return until $US1 million has been raised for the HIV/Aids charity, Keep a Child Alive.

The Digital Life Sacrifice campaign coincides with World AIDS Day on 1 December and Kardashian isn’t the only celebrity kicking social media for the good cause.

Lady Gaga, Justin Timberlake, Usher and a handful of other stars have also sworn off the social networks until the money is raised.

Leigh Blake, president and co-founder of the Keep A Child Alive charity, explains, “We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?”

In an effort to really drive the message home, the campaign’s celebrities have also filmed “last tweet and testament” videos, which has them lying in coffins to represent their digital death.

But concerned fans can “buy back the life” of the celebrity of choice, with the money raised actually going towards providing life-saving care and support to AIDS-affected children and families in India, Kenya, Rwanda, Uganda and South Africa.

All images copyright Keep a Child Alive

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