The Quebecois designer merging motion & still-life

Published:  January 22, 2015

Still-life in motion seems like an oxymoron, doesn’t it? With stylistic flair and careful composition, Julien Vallée of Vallée Duhamel brings the objects found on a creative’s desk to life by allowing them to rotate, disappear and evolve before the viewers’ eyes as if they were their own enchanted organisms — confined to a pristine pastel palette, of course — with the use of a stop-motion animation technique.

The advertisement was created to promote ‘Creativity At Work’ for tech-giant, Samsung.

Having joined forces with Eve Duhamel back in 2013 to form Vallée Duhamel, Julien has a history of creating brilliantly playful and tactile creative solutions for a collection of different brands, from AOL and Hermès to a French-Canadian development capital organisation.

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The advertisement follows the narrative of “one lucky character [who] sees his day transformed when his Samsung pen is transformed into a series of tools carrying him to a playful dreamland. The film invites you to take a magical turn in your daily life while illustrating the various features of the Samsung Galaxy Note 4 S-Pen.” If you watch closely, it’s fairly easy to recognise that most of the effects were achieved in-camera, which heightens the scale of intricacy even further.

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