The Power of Summer: Bread Collective’s identity for Battersea outdoor cinema

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Published:  July 25, 2014
Lucy Waddington

At this time of year, Melbourne’s skies mirror the empty grey of surrounding concrete and Instagram begins to fill up with enviable snaps of a European summer. Not exactly acclaimed for the sweltering temperatures, England still pulls out all the stops to welcome the height of a sunny season. Over at Battersea Power Station, London’s Bread Collective put together an event identity for an outdoor cinema by Everyman Cinemas, The Power of Summer.

The studio was “asked to design all aspects of the branding from the logo, posters, postcards and web graphics to the onsite signage, wristbands and T-shirts. It was a great opportunity to see the branding roll out across every element of the event to give the same fresh colourful design throughout.” When creating the onsite signage and large-scale graphics, the team also customised hoarding (a large temporary board or fence) explaining “as part of the project we hand painted a 150m hoarding leading to the event site. With a tight deadline we were lucky to have a great team on board to help with the daunting task.” In regard to the event itself, “It was great to work with our client Everyman Cinemas who provided a great film list and the vision for the event, and we also really enjoyed the opportunity to work with the amazing Paddy Austin of Cities Ideal (site design) and the fantastic team at Helix 3D (site build).”

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http://www.breadcollective.co.uk/

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