Milton Glaser says “I’m a designer, whatever that means”

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Published:  April 12, 2015
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This short film about 85-year-old Milton Glaser, the designer behind the “I heart NY” campaign, the Brooklyn Brewey identity, and co-founder of New York Magazine, is an affirmative three-minute sweep over the career of a design icon, and the development of The Big Apple’s cultural identities.

“You invent what is real when you look at something and draw it,” says Glaser. Directed by Poppy de Villeneuve for the New York Times, this portrait of a designer who got started selling pornographic sketches is a neat window into the power of design.

“Design has impact on society and that impact can be beneficial, [which] is much more significant to me than design as a selling tool,” says Glaser. “I’m hoping that [this] idea of what the primary role of design is in culture prevails. If I had a legacy, that would be the legacy that I hope would continues.”

One Response

  1. I’m a huge fan of Glaser’s drawing based approach to design… or whatever.

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