It might have been the energy of the 400+ crowd, the fast-talking MC wit of our host Marc Fennell, or the fantastical plaster-cast surrounds of Melbourne’s iconic Forum, but whatever it was, last night — the 10th annual Create Design Awards gala — was a spectacular night!
As soon as the evening began, there was an anxious excitement in the air — with the huge crowd of lightly pre-boozed designers, clients, students and sponsors gathered for the awards ceremony. This is the part of the night we have traditionally kept brief but action-packed, handing out the bronze trophies to the best judged work this industry has had to offer in the last 12 months. Here is a run-down of the 12 category winners:
Shillington student Sinead Murphy took out the Emerging Talent award. She travelled a long way to be at the awards, currently based interstate. The judges were impressed with the breadth and tailored application of the work in her portfolio. You can see more of her work here.
The finalists were James Silvestro and Maria Quintana.
The emerging talent category was proudly sponsored by Shillington.
Branding & Identity
RE: Sydney took out the category accolade with their mind-bogglingly comprehensive rebrand of Optus.
The Branding & Identity category was proudly sponsored by Impact Digital.
The winner of the illustration category was The Distillery, who took out the award for their self-initiated series, Frontiers.
The Illustration category was proudly sponsored by Wacom.
The winner of the Interactive category was Eness, who were awarded for their beautiful installation Creation Cinema for the Melbourne Museum.
Pause Fest organisers, Uncut Agency, took out the award on behalf of their collaboration with Spanish studio Vascolo, for their psychedelic animation for the 2014 Pause Fest.
The finalists were two other excellent projects, with Mighty Nice’s TVC for Embarrassing Bodies Down Under (which is worth a watch or two, if you feel like a laugh) and Clear Design’s TVC for the Wominjeka / First Peoples Exhibition (also worth a watch if you feel like something emotionally stirring).
The Packing award was taken out by The Collective, on their highly-specialised label and box presentation for Taylors ‘The Visionary’ limited release bottle of wine.
The Packaging category was proudly sponsored by BJ Ball Papers.
The Photography award went to Trent Mitchell, for his stirring, self-initiated photographic project, Above/Below. He accepted the award on behalf of the ‘love jobs’ that he feels are necessary to everyday creative practice.
The finalist was Sark Studio, and the 20+ photographers they worked with on the beautiful The Human Environment project.
The winner of the Print Commercial category was a surprise this year — with two equal winners taking out the awards (don’t worry, they didn’t have to share the trophy!) The first went to RE: Sydney, their second award for the night, for their incredible print work for the IAG Reconciliation Plan, and the second award to Trampoline for their work on Noise In My Head, a book focussing on the bands of Australia’s ‘ugly’ underground.
The finalist was ACMI design, with the in-house job their team did on their 2012-2013 Year in Review document. What a cover!
Print Commercial was proudly sponsored by K.W.Doggett.
The winner of the Print Creative category went to Sydney’s Nowhere Famous, who were awarded for their creative take on Google’s open brief for a print publication that took on the idea of ‘creating online’. Despite technically having a commercial brief, the freedom openness of the client expectations, and the creative expansion of the project the studio delivered, made it a forerunner for the Creative category.
The finalist was Old School Press and their self-initiated Belly of The Beast publication.
Signage & Display
The winner of Signage & Display went to Buro North, and their work for University of Tasmania.
The Signage & Display category was proudly sponsored by Spicers.
The Typography award was taken out by The Distillery, on their second award for the night. The studio designed and letter-pressed poop-out popcorn boxes and a flipbook for the Australian premiere of Sign-Painters: The Movie last year.
The Typography category was proudly sponsored by LEP Colour Printers.
The penultimate award of the night for web design went to Big Fish, and their work for the Queensland Ballet website.
Project of The Year
The pinnacle award of the night is chosen from the winners of each category. This year, the award went to RE: Sydney, for their incredible work for Optus. The award was presented by 2014 Create Awards judge Andrew Ashton, who stressed what an achievement the project was, when working across a national telecommunications company that required so much management, deliverables and performance.
We would like to extend our thanks to everyone who came to the party last night — as we tread lightly around the office this morning, dusty and tender-headed, we can’t help but reflect on what a great time it was, and how amazing the general enthusiasm for Australian design was. Thanks for an evening to remember, guys!
As we wait for our own photos to be delivered, here are a few instagrams that were hashtagged #createawards from the crowd last night…
Header image: Sonia Salera