Yay Festival begs for a one-way ticket to Stockholm

Published:  January 19, 2015

Taking place in Sweden’s capital of Stockholm, Yay Festival looks to ”nurture vision, ambition and originality,” and is the prime destination for “finding and encountering innovation, inspiration and creativity in the form of talks, gigs and dancing.” The festival was co-founded in 2012 by Snask & Grandin’s Flying Circus and began with a vision to create Scandinavia’s most visited and talked about creative festival.


The Swedes have got it right when it comes to design, dismissing the pomp of pseudo-celebrity ‘designer’ culture by bringing beauty and function to the masses — look no further than the legend of IKEA. Design isn’t privileged or exclusive, it’s basically essential to Sweden’s history and modern way of life. Hosted at Delight Studios in the eco-friendly Hammarby Sjöstad, Yay makes an oft-viewed ‘elitist’ crowd accessible to the mere mortals among us, where the traditional conference model is interjected with  beer drinking, bands and live DJ sets.

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Founding the festival while also coordinating the brand, Snask used their “magic wand to create a graphic identity that felt like it was straight out of the jungle.” To ensure success they used “nothing but exotic plants, golden objects and a whole load of smoke.” The most recent lineup of speakers included some of the world’s most interesting creative minds such as Jessica Walsh of Sagmeister & Walsh, James Victore, Lotta Lundgren, Maddox and Emma Stenström. The festival is currently on pause, as the founders are in search of the right brand to enable growth and expansion. Interested in a partnership or updates? Please email magnus@snask.com.

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