STUDIO:  Seesaw
DESIGNER(S):  Anita Ryley, Matthew McKenzie, Jessie Pigot, Warren Everard
CLIENT:  Bensimon

As an on-line start up offering a bespoke diamond service, Bensimon’s brief to Seesaw was to create a brand that would resonate trust and quality with its audiences, predominantly the brand conscious consumer who appreciates a high quality, tailored service. The brand had to translate across all mediums, with a focus on new media technologies as central to intended marketing efforts.

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