2012 SXSW Interactive Festival bag

STUDIO:  Yiying Lu
DESIGNER(S):  Yiying Lu
CLIENT:  South By South West Interactive Festival

Currently living in Sydney, designer Yiying Lu, was recently asked to work on the artwork for the number one accessory at SXSW – the ‘interactive’ tote bag. Everyone carries this particular bag to transport conference materials, extra shoes and water during 2012 South by South West event.

Since the bag was designed for the ‘interactive’ session, Lu thought, “what if the elements of the big bag art also become interactive in the real life?” (see the images below to see what she means!)

  • sxsw2
  • swsw2
  • sxsw5
  • sxsw1
  • sxsw7
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