City of Melbourne – Cultural Precincts

STUDIO:  HIVE Creative
DESIGNER(S):  Wayne Murphy, Sean McCaul, David Buttigieg
CLIENT:  City of Melbourne

Stories from the heart of Melbourne.

Melbourne’s Italian, Chinese and Greek cultural precincts are steeped in history.

The City of Melbourne briefed HIVE Creative to help preserve and pass on the stories of these historical areas to a new generation in the form of a modern, glossy book.

The result is a 260-page coffee table book, mixing archive photography and stories written by local historians with a modern design, gold leaf edging and a slip case.

HIVE Creative wanted to maintain the cultural significance of these Melbourne landmarks and encourage a new generation to engage with a history and tradition that is easily lost.

The studio took the idea a step further and developed street signage that contained story-snippets from the book, along with a video and poster campaign.

  • CITM_CPEF_01.jpg
  • CITM_CPEF_02.jpg
  • CITM_CPEF_03.jpg
  • CITM_CPEF_05.jpg
  • CITM_CPEF_06.jpg
  • CITM_CPEF_07.jpg

Leave a Reply

Your email address will not be published. Required fields are marked *