Collaborating for Sustainability

STUDIO:  UP&UP Creative
DESIGNER(S):  Designers: Lauren Traynor & Jenna Read. Creative Direction: Monique McNamara
CLIENT:  CEEchange

The project involved:
Branding, communications strategy, sustainability guide with tabs and pullup banners.
Online: rebrand of the website, collaborative forum design update and Ning Forum integration.

CEEchange is a collaborative partnership of six NSW Councils funded by the NSW Environment Trust to explore embedding sustainability into councils operations through engagement and education.

UP&UP Creative was approached by CEEchange to package up and rebrand the learnings from the pilot to help other councils learn and use the framework to incorporate sustainability into their councils organisational structure.

The concept direction looked to embrace diversity, be motivational and create the information hierarchy to make it a practical easy-to-use guide. The design process resulted in a bright visual identity that was friendly and approachable to effectively allow ‘Collaborating for Sustainability’ to act as an educational tool.

The project outcomes included a 48 page guide complete with tabs, pull up banner designs as well as branding for the Sustainable Councils Network website, a place for council members to ‘connect and collaborate for sustainability’.

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