Creative Order’s luxe packaging for Coffee Bird Single Origin

Creative Order was invited to build Omar’s new brand identity and online image, as well as refresh the roaster’s stripped back interior and facade. After investing in the brand overhaul, they asked Creative Order to help them design a sophisticated packaging solution for their high-grade single origin in 2 sizes, that could be hand-filled and sealed at the point of sale. With less than a kilo on offer of some of the higher-grade beans, they also wanted a label solution that could be printed in-house as new beans from around the world flew in.

A discovery session with Coffee Bird founders Dean Atkins and Andy Gelman uncovered the paper tube as the clear choice; with ease of use, recyclability and cost effectiveness being its winning features. The external design of the completed packaging features matte black surfaces which contrast with copper foils to give a sophisticated feel. Creative Order’s co-founder David Marinelli said that “great consideration was given to the customer’s tactile experience when opening the package: the silky feel of the outer tube, the simple twist to separate the seal, the tube dividing at the exact half-way point, the unveiling of the inner illustration as the two tubes slide apart, and then the coffee aroma as the ultimate reward”. The design has since been shortlisted for an AGDA Award in last year’s Australian Design Bienalle.

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