Curator, the moodboard app, gets a streamlined redesign

Somewhere between Tumblr, Pinterest and Flipboard, Curator has found an overlooked niche. The iPad app enables the user the bring together visual links to images, text and websites, in a mixed media moodboard that trumps its peers through its simple layouts, focussing on the visual satisfaction of “curating” your own collections.

Initiated by architect and app developer Daniel Nordh and designed by A Practice For Everyday Life (APFEL), Curator “allows users to collect, organise and present mood boards mixing websites, images and text using a simple, intuitive tap-and-drag interface.”

The app has already been around for a while, and last year sat in the top ten of the productivity category of the Appstore across the globe. Nordh believed it could be faring even better, and engaged APFEL to improve the usability and visual experience of the app.

The app was redesigned with cleaner grids and smoother functionality, installing the GT Walsheim typeface and reworking the identity. “The app icon and Curator & Co logo was derived from the boards within Curator, and appears in several iterations depending on context, evolving into a pattern that appears on the welcome screen and company business cards,” the studio explained.

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  • Screen shot 2014-07-18 at 2.02.10 PM

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