STUDIO:  William West Design
DESIGNER(S):  William West
CLIENT:  Self Brief

CycleSyd is a campaign designed to make cycling in Sydney fun again! Sydney has not been known as a traditional cycle city, so this campaign aims to add some colour and character to the community. While building a community of riders who can support and inspire each other, the CycleSyd app also aims to facilitate safer, easier rides for less experienced riders by calculating average speeds and using them to give accurate predictions for arrival times.
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