D Publishing Network

STUDIO:  Ascender Design
DESIGNER(S):  Victoria Rushton
CLIENT:  Dymocks

Ascender Design developed a publishing brand extension that both leveraged and protected the Dymocks brand. Ascender worked on the brand strategy, naming, architecture and applied all of these elements to the core brand, the overall look and feel, marketing collateral, four levels of imprint and book design templates.

The theme of ‘Release your… creativity, history, best kept secrets, knowledge or inventiveness’, was supported by illustrations depicting the author’s imagination

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